Privacy Policy

Last updated: 23 August 2026

Alyva ("Alyva", "we", "us" or "our") operates the Alyva website and online store, including the information, content, features, products and services available through it (collectively, the "Services").

Our store is powered by Shopify, which enables us to provide our online shopping services to you.

This Privacy Policy explains how we collect, use, store and disclose your personal information when you visit our website, purchase Alyva products, create an account, contact us, sign up for marketing, or otherwise interact with our Services.

For the purposes of applicable data protection law, Alyva is the data controller of the personal information described in this policy, except where another organisation acts as an independent controller.

Personal Information We Collect

"Personal information" means information that identifies you or can reasonably be linked to you.

Depending on how you interact with Alyva, we may collect the following information:

• Contact information, such as your name, email address, telephone number, billing address and delivery address.

• Order and transaction information, including products purchased, order history, returns, refunds, exchanges and cancellations.

• Payment information, including payment method, payment confirmation and transaction information. Payment information may be processed on our behalf by Shopify and our payment providers.

• Account information, such as login details, preferences and account settings where you create an account.

• Customer service communications, including information you provide when contacting Alyva about an order, product or other enquiry.

• Device and technical information, such as your IP address, browser, device information and other online identifiers.

• Website usage information, including how you browse and interact with the Alyva website, products and Services.

• Marketing preferences, including whether you have chosen to receive promotional communications from us.

How We Collect Your Information

We may collect personal information:

• directly from you when you place an order, create an account, contact us, subscribe to marketing or otherwise provide information to us;

• automatically when you browse or interact with our website, including through cookies and similar technologies;

• from Shopify and service providers that help us operate our store;

• from payment, fulfilment, delivery, analytics, advertising and other service providers where appropriate; and

• from other third parties where permitted by law.

How We Use Your Personal Information

We may use your personal information to:

Process and Deliver Orders

This includes processing payments, confirming purchases, arranging delivery, managing returns and refunds, and communicating with you about your Alyva order.

Operate and Improve Alyva

We use information to operate our website, maintain customer accounts, understand how customers interact with our store and improve our products, website and customer experience.

Customer Support

We use information you provide to respond to questions, resolve problems and provide customer service.

Marketing and Advertising

Where permitted by law, we may use your information to send marketing communications and promote Alyva products.

You can unsubscribe from promotional emails at any time using the unsubscribe link contained within those emails.

We may also use cookies and similar technologies for advertising, measurement and personalisation, subject to applicable consent requirements and your available privacy choices.

Security and Fraud Prevention

We may process information to protect Alyva and our customers, authenticate transactions, detect suspicious or fraudulent activity and maintain the security of our Services.

Legal and Regulatory Obligations

We may process personal information where necessary to comply with applicable laws, regulations, legal proceedings or valid requests from public authorities, and to establish, exercise or defend legal rights.

How We Share Personal Information

We may share personal information where necessary with organisations that help us operate Alyva, including:

• Shopify;

• payment processors;

• delivery and fulfilment providers;

• website hosting and technology providers;

• analytics providers;

• customer support providers;

• advertising and marketing partners where permitted;

• professional advisers; and

• authorities or other parties where disclosure is required or permitted by law.

We may also disclose information in connection with a sale, merger, restructuring or other business transaction involving Alyva.

We do not disclose personal information simply for unrelated third parties to use however they choose.

Shopify

Our online store is powered by Shopify.

Shopify collects and processes certain personal information when you access or use our store in order to provide its services to us and to you.

Information submitted through the Alyva store may therefore be transmitted to and processed by Shopify and relevant service providers, including in countries outside the country where you live.

Shopify may also process information as an independent data controller for certain purposes.

You can learn more by reading Shopify's Consumer Privacy Policy and using Shopify's Privacy Portal.

Cookies and Similar Technologies

Alyva and the services that support our website may use cookies and similar technologies to operate the store, remember preferences, understand website usage, measure performance and, where permitted, provide advertising and personalised experiences.

Where required by law, non-essential cookies will be used subject to your consent.

You can manage available cookie choices through the privacy or cookie controls provided on our website.

Third-Party Websites

Our website may contain links to websites or services operated by third parties.

If you leave the Alyva website and visit another service, that organisation's own privacy practices and terms will apply.

Alyva is not responsible for the privacy or security practices of independent third-party websites.

Children's Privacy

Alyva's Services are not intended for children, and we do not knowingly collect personal information from children where doing so would be contrary to applicable law.

If you believe a child has provided personal information to us improperly, please contact us so we can investigate and take appropriate action.

How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing customer service, maintaining appropriate business and financial records, resolving disputes and complying with legal or regulatory obligations.

Different categories of information may therefore be retained for different periods.

Security

We use appropriate measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

Please avoid sending sensitive or confidential information through unsecured communication channels.

Your Privacy Rights

Depending on where you live and applicable law, you may have rights relating to your personal information.

These may include the right to:

• request access to personal information we hold about you;

• request correction of inaccurate or incomplete information;

• request deletion of personal information in certain circumstances;

• request restriction of certain processing;

• object to certain processing;

• receive certain personal information in a portable format;

• withdraw consent where our processing relies upon your consent; and

• object to or opt out of certain direct marketing.

These rights are not absolute and may be subject to legal exceptions.

We may need to verify your identity before completing a privacy request.

To exercise your rights, contact support@alyvalife.com.

UK and EEA Customers

If you are located in the United Kingdom or European Economic Area, additional rights and protections may apply under applicable data protection legislation, including the UK GDPR, Data Protection Act 2018 and/or EU GDPR as applicable.

Where we rely on consent, you may withdraw that consent at any time. Withdrawal does not affect processing that lawfully took place before consent was withdrawn.

Where processing is based on legitimate interests, you may have the right to object to that processing in certain circumstances.

You may also have the right to lodge a complaint with the relevant data protection authority.

UK customers can contact the Information Commissioner's Office (ICO) if they have concerns about how their personal information has been handled.

We would appreciate the opportunity to address your concerns directly first.

International Transfers

Alyva, Shopify and other service providers may process or store personal information outside the United Kingdom or the country in which you live.

Where applicable law requires safeguards for an international transfer, we will rely on an appropriate legal mechanism, such as an adequacy regulation or recognised contractual safeguards.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to Alyva, our Services, our technology, our legal obligations or our privacy practices.

When we make changes, we will update the "Last updated" date shown at the top of this page and provide additional notice where required by law.

Contact Alyva

If you have questions about this Privacy Policy, want to exercise your privacy rights, or have concerns about how we handle your personal information, contact:

Alyva
Email: support@alyvalife.com
Address: 483 Green Lanes, Prime Apartments, London N13 4FG, United Kingdom

For the purposes of applicable data protection legislation, Alyva is the data controller of personal information processed as described in this Privacy Policy, except where another organisation acts as an independent controller.